I would think that trying to make a bike shop more accessible to women is a good thing.
For instance, I have been told by Performance Bike employees that their head office on the East coast doesn't think women ride bikes, or, if women ride, it's on cruisers for short distances.
Given the shortage of women-specific clothing and gear both at the local PB store as well as their online site, I believe them.
I'm not sure why someone asking how to make a bike shop for femme-friendly is being exclusive. Please explain.