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Old 06-12-2008, 12:28 PM
allisons allisons is offline
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Join Date: May 2008
Posts: 25

It's interesting that you say that and label it non-gender specific - consumer studies of how women shop versus how men shop show that successful retailers selling to women allow a certain interaction between shoppers and products. Touching, looking, browsing, etc. There's a relationship with how long a person (and especially a woman) spends in a store to how likely they are to spend money there and the longer a person spends there, the more money they spend there - a shop designed to get women to linger will sell more to women.
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